Fidelity Bank promotes Joann Marsili to Executive Vice President, Chief Growth and Client Experience Officer

Fidelity Bank promotes Joann Marsili to
Executive Vice President, Chief Growth and Client Experience Officer
Fidelity Bank executive takes on expanded role focused on marketing, innovation, and community banking
 
Leominster, Mass –Fidelity Bank today announced the promotion of Joann Marsili to Executive Vice President, Chief Growth and Client Experience Officer. In this new and expanded role, she will continue to oversee the marketing and digital transformation strategy for the bank and serve on the Executive Management Team. Her new role now includes leading the bank’s Community Banking and Business Services sales divisions and Deposit Operations, as well as continuing to oversee the Marketing, Data, and Product and Innovation groups, with a focus on overall banking growth and delivering Fidelity Bank’s unique LifeDesign banking promise to current and potential clients.
 
Marsili came to Fidelity Bank in 2022 to serve as Chief Marketing and Digital Experience Officer. Prior to Fidelity Bank, she had 20 years of experience working with a high-performing community bank in Pennsylvania, where she led marketing and digital sales initiatives and implemented targeted strategies for acquisition, growth, and retention.


 
“Over the past year, Joann has consistently delivered exceptional results in our marketing, digital transformation, and client experience efforts,” said Ed Manzi, Jr., chairman and CEO, Fidelity Bank. “In her expanded role, she will continue to lead the delivery of our LifeDesign banking promise across many cross-functional departments as well as being the executive in charge of three sales units.”
 
Marsili earned a bachelor’s degree in Speech Communication/Broadcasting from Pennsylvania State University, and a Master of Business Administration from Wilkes University in Wilkes-Barre, Pa. She is a Certified Financial Marketing Professional and has presented on various marketing and digital transformation topics in the financial industry for a number of conferences around the country. She also is an Instructor for the American Bankers Association School of Bank Marketing.
 
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About Fidelity Bank:
Founded in 1888, Fidelity Bank is one of the strongest independent community banks in Central and Eastern Massachusetts. Celebrating its 20-year anniversary as the brand promise to the community, Fidelity Bank’s unique LifeDesign approach to banking provides the care and clarity needed to make informed decisions with confidence. The Bank offers a range of personal and business banking solutions to clients in 13 full-service banking centers in Leominster, Worcester, Fitchburg, Needham, Gardner, Shirley, Barre, Millbury, Paxton, Princeton, and Winchendon. The Bank has consistently earned a “5 Star” rating from BauerFinancial, Inc., the nation’s leading independent bank rating and research firm. Fidelity Bank was the only bank in Central and Western Massachusetts recognized as one of Forbes “America’s Best Banks in Each State 2022,” in addition to being voted Worcester Telegram & Gazette Best Financial Services in Central Massachusetts and placing on the Boston Globe’s Top Places to Work list six times. As of June 30, 2023, the bank had total assets of approximately $1.4 billion. For more information, visit fidelitybankonline.com