New Members
Enhanced client experience to deliver more convenience to banking
(Leominster, Mass.)— Fidelity Bank today announced the launch of a new website designed to enhance and elevate the client experience focused on the Bank’s C.A.R.E. methodology, a four-step approach that includes connecting with a LifeDesign banking specialist to help analyze, recommend and execute a financial plan for clients.
“We believe banking should be simple, clear and uniquely built based on the needs of our clients,” said Joann Marsili, executive vice president, chief growth and client experience officer. “As part of our LifeDesign promise to provide unwavering care and clarity so our clients can move forward with confidence, the enhancements made to the new website will extend our C.A.R.E. process digitally.”
The new website focuses on four paths, including personal, home, business and the future, with each path providing options on how the user can obtain clarity to achieve their goals, as well as a full digital experience for clients who need to contact Bank’s Client Care Center.
“Our website provides our clients with the same quality and service regardless of how—or where—they chose to do their banking,” added Marsili. “The new platform offers a virtual banking experience with online access to one of our Client Care Center colleagues who can answer questions, provide recommendations and assist with issues, just as a client would experience if they visited a banking center in person.”
The new website is part of a larger technology upgrade at the Bank scheduled to roll out in May, which also includes an upgraded mobile app, new digital tools, and enhanced deposit accounts. Current Fidelity Bank clients will be receiving information on the upgrade soon to make the transition as smooth as possible.
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About Fidelity Bank:
Founded in 1888, Fidelity Bank is one of the strongest independent community banks in Central and Eastern Massachusetts. For more than 20 years, Fidelity Bank’s unique LifeDesign approach to banking is a promise to provide the care and clarity needed to make informed decisions with confidence. The Bank offers a range of personal and business banking solutions to clients in 13 full-service banking centers in Leominster, Worcester, Fitchburg, Needham, Gardner, Shirley, Barre, Millbury, Paxton, Princeton, and Winchendon. The Bank has consistently earned a “5 Star” rating from BauerFinancial, Inc., the nation’s leading independent bank rating and research firm. Fidelity Bank was the only bank in Central and Western Massachusetts recognized as one of Forbes “America’s Best Banks in Each State 2022,” in addition to being voted Worcester Telegram & Gazette Best Financial Services in Central Massachusetts. In 2024, the Bank earned its seventh recognition on The Boston Globe’s Top Places to Work list and was recognized on Newsweek’s America’s Best Regional Banks and Credit Unions 2025. As of December 31, 2024, the bank had total assets of approximately $1.5 billion. For more information, visit fidelitybankonline.com.
